In today's business world, both a digital strategy and an IT strategy are crucial to a company's success. Yet although both are closely intertwined, there are a few differences:<\/p>\n
Digital strategy:<\/b><\/p>\n IT strategy<\/b><\/p>\n With its internal data and system structures, the IT strategy provides the in-house foundation upon which the digital strategy is built. At the same time, it is often also the reverse side of digital offerings, for example through the provision and management of product and customer data in apps, portals or platforms.<\/p>\n That is why we speak and offer digital and IT strategy in one, to ensure that businesses can both optimise their technological infrastructure and further develop their business models with digital innovations. In this way, we create a seamless connection between operational efficiency and future-oriented transformation.\ud83d\ude80<\/p>","protected":false},"excerpt":{"rendered":" In der heutigen Gesch\u00e4ftswelt sind sowohl eine Digitalstrategie als auch eine IT-Strategie f\u00fcr den Erfolg eines Unternehmens entscheidend. Doch obwohl beide eng miteinander verbunden sind, gibt es ein paar Unterschiede: Digitalstrategie: Fokus: Ganzheitliche digitale Transformation des Unternehmens. Ziel: Nutzung digitaler Technologien, um Gesch\u00e4ftsprozesse zu transformieren, das Kundenerlebnis zu verbessern und neue Marktpotenziale zu erschlie\u00dfen. Beispiele: […]<\/p>\n","protected":false},"author":5,"featured_media":16353,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[71],"tags":[],"class_list":["post-16351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-praxiswissen-und-digital-expertise"],"yoast_head":"\n\n
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