{"id":23701,"date":"2026-08-08T10:39:26","date_gmt":"2026-08-08T10:39:26","guid":{"rendered":"https:\/\/mesakumo.com\/?p=23701"},"modified":"2026-09-02T11:57:54","modified_gmt":"2026-09-02T11:57:54","slug":"pim-dam-ordnung-fuer-ihr-produktdaten-chaos","status":"publish","type":"post","link":"https:\/\/mesakumo.com\/en\/2026\/08\/pim-dam-ordnung-fuer-ihr-produktdaten-chaos\/","title":{"rendered":"PIM &amp; DAM: Order for your product data chaos"},"content":{"rendered":"<p>Wer kennt es nicht: Das Bild hei\u00dft \u201eIMG_1433_v2_FINAL_neu.jpg&#8220; und niemand wei\u00df, ob das die aktuelle Version ist.<\/p>\n<p>Genau so sieht der Alltag in vielen mittelst\u00e4ndischen Unternehmen aus: Produktdaten in Excel, Bilder in der Dropbox, Kataloge als PowerPoint-Datei auf dem Laufwerk. Der Webshop l\u00e4uft trotzdem irgendwie.<\/p>\n<p>Mit wachsendem Sortiment, mehr Vertriebskan\u00e4len und steigenden Kundenanforderungen st\u00f6\u00dft dieses Flickwerk schnell an seine Grenzen. Die L\u00f6sung sind PIM\/DAM-Systeme:<\/p>\n<p>\ud83d\udccbEin PIM-System b\u00fcndelt alle Produktinformationen zentral: Artikelnummer, technische Daten, Marketingtexte, Preise.<\/p>\n<p>\ud83d\uddbc\ufe0f Ein DAM-System \u00fcbernimmt dieselbe Aufgabe f\u00fcr Bilder, Videos und Dokumente.<\/p>\n<p>Erst im Zusammenspiel sorgen beide daf\u00fcr, dass Webshop, Katalog und H\u00e4ndlerportal automatisch mit den richtigen, aktuellen Daten versorgt werden, ganz ohne die Suche nach der \u201ewirklich finalen&#8220; Version.<\/p>\n<p>Und nein, das betrifft l\u00e4ngst nicht mehr nur Konzerne.<\/p>\n<p>\ud83d\udd17 Mehr zu den Vorteilen von PIM &amp; DAM Systemen: <u><a href=\"https:\/\/mesakumo.com\/en\/pim-dam-beratung\/\">https:\/\/mesakumo.com\/pim-dam-beratung\/<\/a><\/u><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23703 size-full\" src=\"https:\/\/mesakumo.com\/wp-content\/uploads\/2026\/09\/PIM_DAM.webp\" alt=\"PIM &amp; DAM systems\" width=\"600\" height=\"498\" srcset=\"https:\/\/mesakumo.com\/wp-content\/uploads\/2026\/09\/PIM_DAM.webp 600w, https:\/\/mesakumo.com\/wp-content\/uploads\/2026\/09\/PIM_DAM-300x250.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Wer kennt es nicht: Das Bild hei\u00dft \u201eIMG_1433_v2_FINAL_neu.jpg&#8220; und niemand wei\u00df, ob das die aktuelle Version ist. Genau so sieht der Alltag in vielen mittelst\u00e4ndischen Unternehmen aus: Produktdaten in Excel, Bilder in der Dropbox, Kataloge als PowerPoint-Datei auf dem Laufwerk. Der Webshop l\u00e4uft trotzdem irgendwie. Mit wachsendem Sortiment, mehr Vertriebskan\u00e4len und steigenden Kundenanforderungen st\u00f6\u00dft dieses [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":23703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[71],"tags":[],"class_list":["post-23701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-praxiswissen-und-digital-expertise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PIM &amp; DAM: Ordnung f\u00fcr Ihr Produktdaten-Chaos - mesakumo<\/title>\n<meta name=\"description\" content=\"PIM und DAM im Mittelstand: Wie zentrale Produktdaten- und Asset-Systeme Schluss machen mit Excel-Chaos und der Suche nach der finalen Bildversion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mesakumo.com\/en\/2026\/08\/pim-dam-ordnung-fuer-ihr-produktdaten-chaos\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PIM &amp; 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