Start-ups and SMEs: A perfect symbiosis? In theory yes, but in practice, unfortunately, there are fears of change, false expectations and communication barriers. However, it is worth trying out joint projects!
From our perspective and in our practical experience of cooperation between corporates and startups, both sides have a lot to gain when the joint project is set up correctly: the former get outside-in innovation impulses, the latter valuable experience in product development!
Get in touch with us to find out how joint projects can succeed. We are happy to share our experience.
Very good article in the Handelsblatt:
https://lnkd.in/exKWWFX7