The most recent KfW-Research results show:
Companies that specifically focus on innovation are leading the way in digitalisation – thereby securing their competitive advantage in the long term.
Companies that rely on the competitive strategy of „expansion through innovation“ are digital pioneers. They not only invest more frequently, but also more strategically in digitalization projects such as the modernization of products and services and the digitalization of marketing and sales.
🔍 Key findings:
➔ Strategy as a key factor: Companies with a clear competitive strategy carry out digitalisation and innovation projects significantly more often.
➔ Breadth and depth of projects: A strong orientation towards innovation leads to a wide range of initiatives – from the digitalisation of products and services to the improvement of digital skills.
➔ Lack of strategy, lack of innovation: Companies without a clear strategic focus are lagging significantly behind in terms of digitalisation and innovation. They implement fewer projects and invest lower sums.
📈 What does this mean for you? Regardless of your competitive strategy, we help you successfully implement your innovation and digitalisation projects and secure your competitiveness!
Seize your chance to be a pioneer. We will support you all the way!🚀
